How Technology Has Changed Politics Forever
August 12th 2010 Posted at General
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Politics, like all other processes of the civilized world, is constantly evolving with the rest of our lives. Technologies, particularly the internet, have changed many aspects of our lives, but none more than politics. Let’s take a look at some of the ways technologies like email, social media and the internet have changed politics.
- Candidates can be directly in touch with their constituents. Social media sites light Twitter and Facebook have given politicians a direct way to communicate with their constituents and supporters. Though most politicians don’t actually send their tweets themselves, or update their own Facebook pages, these new technologies offer them an easy way to communicate directly, and control the spin in a way that they can’t do through the traditional media. Thousands of Americans check out President Barack Obama’s tweets each and every day. This is a first in history.
- Voters keep up in real time. Gone are the days when a news story could die down without everyone getting wind. Between checking out the news via the web, the television, the radio and Twitter, everyone knows exactly what’s going on as soon as it happens.
- The ease has made us more interested. Voters are more interested in keeping up because we’ve made it easy. No longer do we have to go to the news stand to pick up the newspaper. So, since it’s easier, we’re more interested, which makes us more educated voters.
- Candidates can target voters. Because of this easy access, our candidates can target exactly who they’re after. Let’s say a Democratic candidate knows he needs to reach independent voters in order to win. Not only can he target independent voters, but he can target those who are most likely to come to his side.
- It has revolutionized campaign costs. Online communications allow candidates and those holding public office to get their message out in a much less expensive form. Consider, for example, the cost of sending emails to voters compared with the cost of sending mail through the US Postal Service. The unfortunate part of this is that the candidates have not used it to their advantage. They have simply reallocated campaign funds to electronic media rather than looking for ways to cut costs. In spite of the fact that costs have come down, the money spent on campaigns continues to rise.
- It has brought out the young vote. Young voters have been some of the most apathetic for the last 20 years. But, Barack Obama and his attention to connecting with young voters where they are changed all that and won him the presidential election at the same time.
Though internet technology has been around for a few years, there’s no doubt that we’ll continue to see how it evolves in relation to politics. As candidates and political office holders even further develop their uses for social media, and other tools, we’ll continue to see technology take the forefront in politics and campaigning.
P. Zerkle writes about how to enroll in schools for online master of public administration programs.



